Many people presume that when it comes to luxury, it equates to things such as fur coats, silk sheets, or even drinking champagne whilst in a hot tub.
In the last 10 years, more people have switched from gifting items as signs of luxury to experiences. This can be seen in everything from the increase in Red Letter days as presents, and even the number of holidays and short breaks that are being taken. It seems that more and more people are interested in experiences that will provide them with lifelong memories over objects.
Why is this happening, though? And what does it say about the average person, as well as the idea of luxury?
Why Experiences Matter More Than Possessions
Starting with the obvious, it’s important to look at why people are making this switch. Experiences tend to boost happiness as well as play into interests more than material items, making this. A key reason why experiences are overtaking objects as a sign of luxury. Indeed, in the millennial and Gen Z generation, more people would sooner be sat on a warm beach, play online pokies and drink a cosmopolitan than be sat at home with a new television.
The reason is simple. You can watch TV any day, but sitting on a beach, playing poker in the sun, is not an everyday occurrence. It will make for some great memories, as well as some great holiday photos.
The Role of Surprise and Delight
You know the scene. It’s Christmas morning, and there is a present under the tree that is the shape of a book. Not exactly thrilling.
When it comes to choosing gifts for a loved one, whether it is for Christmas or their birthday, choosing an experience that will provide them with something that they will love adds a new level of personalization. If someone loves football, getting the tickets to see their favorite team play will be worth a lot more than getting them a book about that team, as it will allow them to be immersed and become part of the experience. Again, the memories, photos, and memorabilia will last a lot longer than you think!
Personalization
In 2025, going into 2026, there is the option to create the perfect experience for someone by tailoring it. This reflects emotional intelligence, your knowledge of that person, and, of course, can also go a long way towards building your relationship with them.
For example, is the person you are buying for introverted or extroverted? Are they someone who likes things that are modern, traditional, or a bit of both? These simple personalizations will signify care, attention, and will show that you have put thought into the gift, rather than pulling something off the shelf. So, even if it isn’t a luxury experience to you, it may feel that way to them.
So, if you want to send a gift to a loved one that is luxurious without the price tag, reflect on what you know about them, their personality, and create an experience that they will be talking about for years to come. Much better than getting them a book or a vase!
